What does Pillar Incentive do?

Pillar Incentive designs and builds websites, brand identities, and AI automation for businesses, and builds complete ventures end to end. Based in Calgary, Alberta.

Who runs Pillar Incentive?

Nick Kernaz, a former construction foreman and concrete finisher of fifteen years who now runs the studio.

Does Pillar Incentive build websites for small businesses?

Yes. Live client builds include Just-In Time Mobile Auto Repair in Regina, Naked Glass window cleaning in Calgary, Bouillon Enterprises, and Nooskey Ranch.

What is AI integration at Pillar Incentive?

Mapping where a business loses time to repetitive admin work, then building the automation that removes it — personal systems through to full business workflows.

Where is Pillar Incentive located?

Calgary, Alberta, Canada. Client work is delivered remotely across Canada.

How do you start a project with Pillar Incentive?

Start a conversation by email at ngkernaz@gmail.com or through LinkedIn. No pitch deck required.

What I do

Whether you have a half-formed idea, a business that needs a brain upgrade, or you just want to live and work more efficiently — this is what I bring to the table.

Custom Web Design & Development

Fast, polished, production-ready. Built to match your brand, not a template. From landing pages to full multi-venture portfolio sites — designed and shipped in days, not months.

AI Integration

Personal systems or full business automation. If you're drowning in admin, repeating yourself, or leaving efficiency on the table — AI fixes that. I map the gaps, build the workflows, and hand you back your time.

Complete Venture Build

Idea to live product. Brand, site, systems, strategy — end to end. You have the dream. I have the infrastructure. If you're serious about building something real, this is where we start.

The Fixer

Some people see a business. I see the dead loops, the missed dollars, the thing everyone stopped noticing three years ago. I do this inside every build whether anyone asks or not. Sometimes it’s the most valuable part.

The Calm in the Build

Strategic advisor. Thinking partner. The person who figures out what you actually need before you do. When everything’s moving and the stakes are real, I’m the steady hand. I’ve been in the storm.

Client work

Real businesses. Real builds. Named, linked, and live where they’re live.

Regina, SK · Mobile mechanic

Just-In Time

Mobile Auto Repair

A mechanic who comes to you instead of you towing to him. Brand identity and full site, built end to end.

Live · just-intimemobile.ca

↗

Calgary, AB · Window cleaning

Naked Glass

Window Cleaning

Residential and commercial window cleaning. Complete rebrand and site, built from the ground up.

Live · nakedglass.biz

↗

Calgary, AB · Contractor

Bouillon

Enterprises

Residential contractor, interior and exterior. Site built as an architect’s drawing sheet around his own brass-plaque mark.

Built · launching

Saulteaux 159A, SK · Ranch

Nooskey

Ranch

On-reserve ranch running a land-based youth program, with a guest operation that funds it. Brand and site, built end to end.

Built · launching

If you’ve got something worth building,

Pillar Incentive · Venture Brief

Clicket Ticket · Experience & Travel Auctions · Charity Technology

Real-time luxury auctions.
70% to charity. Every time.

Clicket Ticket is an online auction platform for donated luxury experiences — VIP event packages, travel, athlete access, one-of-a-kind moments. Charities list donated experiences. Supporters bid in real time. 70% of every hammer price goes directly to the charity.

Visit Clicket Ticket ↗

The market proof

Real-world precedent · Vancouver 2024

One donated 15-ticket private suite raised $320,000 for VGH & UBC Hospital Foundation. Across four B.C. charities auctioning Taylor Swift suites, over $1 million was raised — in a single room, on a single night, the clunky way.

Sources: CBC News · Business in Vancouver · Vancouver Magazine, Dec 2024

The Clicket thesis

All of that demand happened without a platform — one gala, one room, invitation-only. Clicket takes that same donated-experience model and puts it online, open to everyone, year-round.

70%

To the charity, always

$1M+

Raised in one night, one city, without us

Experiences purchased — donated only

How it works

Three sides, one platform

For charities

A CRA-registered charity lists a donated luxury experience. We handle the platform, bidding, and payment. They receive 70% of the hammer price, net of hard costs. No overhead, no guesswork.

For bidders

Real-time competitive bidding on experiences you can't buy elsewhere. Anti-sniping protection extends close-time on last-second bids. Winner gets the experience. The charity gets the dollars.

For experience donors

Businesses, teams, and athletes donate experiences. Zero cost to donate. Your generosity amplified online to the widest possible audience.

Revenue model

Clicket retains 30% of the hammer price after hard costs. No listing fees. No monthly subscriptions. We only earn when the charity earns.

70/30

The split — locked and non-negotiable

70% to the charity (net of hard costs) · 30% to Clicket operations. Hard costs come off the top first. Charity always gets the majority.

The ask

Phase 1 · Three ways in

01 · Charity partners — Phase 1

CRA-registered charities ready to list their first donated experience. You get the platform, the reach, and 70%.

02 · Experience donors

Businesses, venues, sports teams, or individuals willing to donate one premium experience for Auction #1. Zero cost to donate.

03 · Angel / strategic investment

Mission-aligned capital to fund Phase 1. Equity in a scalable platform with a hardcoded social mandate and first-mover advantage in Canada.

From the founder · Nick Kernaz · Founder, Pillar Incentive

"I've spent time on both sides of hardship. I know what it means when a charity actually has money to work with, and I know what it means when it doesn't. Clicket exists because the best charity fundraising model in the world is still running on clipboards and gymnasium paddles. We're putting it online, making it accessible to anyone with a phone, and making sure the charity always wins the most. That's not a feature. That's the whole point."

Connect on LinkedIn ↗

Pillar Incentive · Venture Brief

TSP · Timeless Streetwear Project · Building · Contest live

Premium streetwear built
on identity and craft.

TSP is an independent streetwear brand rooted in the belief that what you wear should say something real. Timeless cuts, intentional drops, no shortcuts, no fakes. Built community-first from day one.

The art contest Streetwear Art Contest · $400 prize · Winners selected Jan 1, Apr 1, Jul 1, Oct 1

Timeless Streetwear Art Contest — $400 prize to the winner, selected every 3 months. Winning art becomes part of a TSP drop. Submit via bonafidefits.fit.

The manifesto

What we stand for

Most streetwear brands sell hype. We sell identity. The pieces you buy from TSP aren't trend items — they're earned. Every drop is intentional. Every blank is premium. Timeless is not a style. It's a standard.

🧵 Premium blanks only

No compromising on the base garment. If it doesn't feel right in your hands, it doesn't ship.

🔢 Limited drops

Every release has a ceiling. No restocks on core pieces. Scarcity is integrity, not a gimmick.

🤝 Community first

TSP grows with the people who believed first. Early community members get access and recognition money can't buy later.

🚫 Zero filler, zero fakes

No knockoff aesthetics. No mass-production pricing dressed up as boutique. Everything TSP releases is designed to last.

The brand

Direction · Product · Production · Distribution

Aesthetic direction

Clean silhouettes with deliberate graphic work. No logo spam. Colourways launch in purple, black, and white. Each drop introduces one or two deliberate additions — never a scatter.

Launch product

Crop tops, hoodies, sweats. High-quality blanks. If a construction foreman wearing it says "that's a good hoodie," it ships.

Production model

Print-on-demand for Phase 1 — no inventory risk, clean fulfillment. Printful for DTG and embroidery. Screen printing for high-volume staples in Phase 2.

Distribution

Direct-to-consumer via Shopify. No wholesale, no middleman. Drop model with email + social pre-announcement. Mid-2026 launch window.

Get involved · Community · Wholesale · Collaboration

TSP is in its founding phase — the best time to get involved. If you're an early supporter, potential stockist, or creative collaborator, reach out via Pillar Incentive. First-in community members shape what this brand becomes.

Pillar Incentive · Venture Brief

Yes I Can Initiative · AI Resource Navigator · Flagship

Help exists.
Finding it shouldn't be the hard part.

Thousands of benefits, programs, and community supports already exist — buried across government portals, agency websites, and phone trees that assume you already know what to ask for. Yes I Can doesn't hand people a list of resources — it automates the navigating and the execution, so getting through a life transition takes minutes of effort instead of weeks. Two sides, one file: a client interface the person owns, and a caseworker interface that turns every action into funder-ready outcomes.

Prototype · Live · Flagship venture

Open the live prototype — all eighteen doors ↗

How it's built

Three principles, no exceptions

Plain language

No jargon, no forms-speak. Questions a person would actually ask, answers they can actually use.

Human-first

Built to put people in front of real services and real workers faster — not to replace them.

Built with the front line

Scoped alongside the community organizations who navigate these systems every day.

Who this is for

Eighteen doors.
One system.

Support systems are built around categories. People aren't. The same person can be aging out of care, in recovery, and facing a housing cliff — all in the same month. Yes I Can is built to meet every one of these doors, because behind them is the same thing: a person in transition, trying to find footing.

Leaving prison or jail

Release planning & reentry — where this started

Fleeing violence at home

Safety-first by design — quick exit, decoy screen, no addresses stored

Aging out of foster care

The 18th-birthday cliff — support ends, life doesn't

2SLGBTQ+ youth in crisis

Safety, housing & belonging

Isolated seniors

Navigating alone, with no family net

Veterans in transition

Support after service — without leaning forever

Addiction & recovery

Detox beds, treatment paths, waitlists decoded

Leaving psychiatric care

The discharge cliff after a crisis

Newcomers & refugees

The settlement maze, in your language

Living with a disability

Benefits navigation without the runaround

Hospital discharge, no support

Leaving care with no net waiting

Cultural & spiritual support

Any culture, any faith — Indigenous supports rights-based & partner-governed

Low-income & single-parent families

Stretching further than any one program reaches

Trafficking survivors

The highest-stakes exit there is

Experiencing homelessness

Housing First — one assessment, one queue, no preconditions

Loneliness & peer connection

One person first, then a circle — no scores, no pity framing

Animals in crisis

Pets of people in crisis + wildlife routing — nobody left behind

Family of the suffering

For the person holding the person — reverse-consent & the caregiver money stack

Why this venture

The gap between "help exists" and "help arrives" is measured in hours of hold music, dead-end referrals, and forms that assume a lawyer filled them out. People give up not because the support isn't there — but because finding it is a full-time job. AI can read every program, every eligibility rule, and every intake process at once. A person shouldn't have to.

This is the flagship because it's the mission in its purest form: technology built by someone who's lived the problem, pointed directly at the people still living it.

What's live in the prototype today: all eighteen doors functional — including the four newest: homelessness, peer connection, animals in crisis, and family of the suffering · suicide-prevention supports (9-8-8 call/text) always one tap away at the top of the app · a national works-from-anywhere resource tier plus a Calgary-deep local layer · an education-funding stack on every door · class-action settlement eligibility flags (open claim windows only, never legal advice) · domestic-violence safety mode with quick-exit and decoy screen · a caseworker side with intake wizard, closed-loop referrals, and funder-grade outcomes reporting. Demo data throughout — every name and figure fictional.

Get involved · Partners · Front-line organizations

The prototype is live — and this is exactly the stage where community organizations, service providers, and funders shape what it becomes. If your organization helps people navigate benefits and supports, walk through it at i-can.app and tell us what the real front line needs next.

Pillar
Incentive

Custom Web Design & Development

AI Integration

Complete Venture Build

The Fixer

The Calm in the Build

Design & Build

AI & Automation

Content

Outreach

Search & AI Visibility

15 years building
with his hands.
Now building with AI.

Got something
worth building?

Real-time luxury auctions.
70% to charity. Every time.

The market proof

The Clicket thesis

How it works

Revenue model

The ask

Premium streetwear built
on identity and craft.

The manifesto

The brand

Help exists.
Finding it shouldn't be the hard part.

How it's built

Eighteen doors.
One system.

Why this venture

PillarIncentive

Custom Web Design & Development

AI Integration

Complete Venture Build

The Fixer

The Calm in the Build

Design & Build

AI & Automation

Content

Outreach

Search & AI Visibility

15 years buildingwith his hands.Now building with AI.

Got somethingworth building?

Pillar
Incentive

15 years building
with his hands.
Now building with AI.

Got something
worth building?